Curious about what I’ve done?
here’s some of my favorite marketing work and social media posts
Bruxie - Chicken Waffle Sandwich Restaurant
Objective: Bruxie was participating in a local food festival and needed promotion to attract traffic to their venue spot as well as highlighting a unique item made for the event.
What I Did: I worked directly with the food media company Foodbeast to create a social media marketing campaign with relevant food influencers. This specialized content was cross-promoted on Foodbeast’s social channels for exponentially increased reach and exposure for Bruxie.
The Results: The campaign drove measurable foot traffic to Bruxie's festival booth and contributed significantly to their sales performance at the event. Additionally, the cross-promoted engagement from Foodbeast collaborating on the marketing campaign resulted in new followers for Bruxie’s social channels as well as increased traffic to Bruxie’s local stores.
Objective: Bruxie needed to bring attention to a special new food item that would only be available during the holiday season.
What I Did: I planned a product photoshoot in order to gain marketing materials for digital-use as well as in-store posters and graphics. I also built a paid ad campaign to run for the duration of the holiday season.
The Results: Drastically increased foot traffic during the promotional period as well as a direct contribution to sales for their unique food item.
Twila True - Luxury Jewelry Dealer & High-End Beauty Products
Objective: Their jewelry and watch store needed content created around their private-event holiday party.
What I Did: I fully planned a photoshoot scheduling agency models to wear Twila True jewelry. I also collaborated with the neighboring Aston Martin of Newport Beach to use one of their vehicles in the photoshoot.
The Results: Months’ worth of professional, high-quality photo and video content. Some materials were used for holiday-themed social media posts while other lifestyle shots were used for website images.
Objective: Their beauty line wanted to promote a holiday-themed sales campaign to be used on social media as well as website graphics.
What I Did: Coordinated a product photoshoot using special camera lenses, lighting, and white backdrops.
The Results: Increased website traffic during the holiday season, as well as increased engagement on holiday-related social media posts.
ROCCAT - Gaming Accessories and Peripherals
Objective: ROCCAT was a sponsor of Riot Games’ League Championship Series (LCS), and another sponsor, Grubhub, had sent ROCCAT a custom case and gift cards to be used for a giveaway.
What I Did: Implemented a full giveaway campaign on social media, utilizing photography, paid ads, and cross-promoted posts with Grubhub.
The Results: A significant spike in social media followers and engagement thanks to the giveaway participation and increased reach from Grubhub’s involvement.
Objective: Social media promotion was needed for a new ROCCAT mouse product that had special compatibility with Nvidia software.
What I did: I worked with Nvidia’s marketing team to create special photo content that highlighted their unique features while also developing cross-promotional opportunities between both brands.
The Results: The campaign contributed to increased product sales for the new ROCCAT mouse and drove a measurable spike in social engagement from Nvidia's cross-promotion.
5.11 Tactical - Global Retail Apparel Brand
Objective: The video game company Ubisoft put real 5.11 gear and clothing into their game Ghost Recon: Breakpoint, and promotion was needed highlighting this collaboration.
What I Did: Working hand in hand with Ubisoft, I coordinated three critical campaign objectives - a commercial-level YouTube video utilizing real firearms and military personnel, a specialized content shoot with the specific 5.11 gear seen in-game for website and social media usage, and a partnered social media giveaway with Ubisoft and their Ghost Recon marketing team.
The Results: A massively successful, 12-minute YouTube video that has earned nearly half a million views. Highly engaging social media posts, earning new 5.11 fans from Ubisoft’s community and vice versa. A direct increase in website sales thanks to the increased traffic from the giveaway and Ubisoft’s marketing cross-promotion.
Objective: Promotion was needed for the 5.11 gear that was to be featured in the Netflix movie “Extraction” starring Chris Hemsworth.
What I Did: With Netflix’s social media marketing team, I coordinated cross-promotional posts that would be utilized to get 5.11’s audience excited to watch the Netflix movie.
The Results: A viral Instagram post thanks to Netflix’s audience engagement and unique interest in 5.11 products.
